Udemy - Product Marketing 101 - From Zero to Launch

Product Marketing 101: From Zero to Launch

https://WebToolTip.com

Published 2/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 31m | Size: 1.49 GB

Everything you need to start Product Marketing today!

What you'll learn
Define the role of product marketing and explain how PMM differs from product management and growth marketing.
Identify and document an ideal customer profile (ICP), personas, and high-value use cases for any product.
Create a positioning statement and value proposition that clearly differentiates a product in the market.
Build a complete messaging system, including a one-liner, message hierarchy, key claims, proof points, and a messaging matrix.
Translate features into benefits and outcomes, and write objection-handling messages that increase conversions.
Develop an execution-ready go-to-market (GTM) plan with goals, channel strategy, timeline, owners, budget, and risk mitigation.
Plan and execute a product launch with a launch narrative, asset checklist, internal alignment, and post-launch momentum strategy.
Create sales enablement assets such as pitch story flows, one-pagers, battlecards, and competitive talk tracks.
Design onboarding and adoption programs that improve activation (aha moment), retention, and expansion.
Understand pricing and packaging fundamentals, select a value metric, and structure tiers that support upgrades.
Measure PMM performance using North Star metrics, funnel KPIs, activation/retention metrics, and sales impact metrics.
Lead cross-functionally using briefs, decision logs, and feedback triage frameworks to align product, sales, and marketing teams.

Requirements
No Prerequisites Required