The Fundamentals of Event Design, 2nd Edition

The Fundamentals of Event Design, 2nd Edition

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English | 2026 | ISBN: 1032971398 | 271 pages | True PDF,EPUB | 57.12 MB

The Fundamentals of Event Design provides a clear and accessible introduction to designing engaging, immersive, and memorable event experiences. Moving beyond a traditional management-led approach, the book presents events as experience platforms shaped by emotion, interaction, storytelling, and audience participation.

Organised around the key stages of the event design process, the book explores how event experiences are planned, shaped, and delivered in practice. It introduces essential ideas such as design thinking, imagineering, atmospherics, sensory design, storytelling, interactivity and co-creation, alongside the practical realities of project management, team leadership, creative marketing, and sustainable production. Throughout the book, theory is closely linked to practice, offering step-by-step guidance on turning creative ideas into workable and impactful event concepts.