Blue Ocean Strategy - How to Create Uncontested Market Space and ...
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Enhanced Edition
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English | 2026 | ISBN: 9798892793087 | 368 pages | EPUB | 13.33 MB
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents--now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.