Strategic Management of Wine Tourism

Strategic Management of Wine Tourism

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English | April 3, 2026 | ISBN-10: 3032194113 | 142 pages| Epub PDF (True) | 8 MB

This book examines how wine tourism is designed, interpreted and strategically justified by wineries through a comparative analysis of two emblematic wine regions: Rioja (Spain) and Mendoza (Argentina). Commonly associated with the Old World and New World traditions, respectively, these regions offer contrasting yet comparable settings for analyzing how wine tourism strategies are shaped by territory, history and institutional context. Adopting a producer-centered perspective, the book draws on resource and capabilities theory, network-based approaches and institutional theory to explain how wineries mobilize territorial resources, coordinate with regional actors and respond to regulatory and legitimacy pressures. Wine tourism is analyzed not as a transferable managerial model but as a territorially embedded strategic practice that evolves through path-dependent processes.