KING PONG by Raiford Guins (epub)(Nonfiction)
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KING PONG by Raiford Guins (epub)(Nonfiction)
Author: Raiford Guins
Full title: King PONG: How Atari Bounced Across Markets to Make Millions
Length: 224 pages
Publication date: February 10, 2026
Genre/Categories: Nonfiction; Game studies; Business history; Technology/cultural history
PONG (1972) is the longest‑circulating video game, still playable on phones, web archives, and even Apple Watch apps, and this is the first book dedicated to it, examining why Atari’s simple breakout hit succeeded and endures. Guins traces Atari’s business savvy: positioning PONG in the coin‑op amusement market against pinball, inventing a fake rival company (Kee Games) to double arcade placements, and landing Sears’ holiday catalog to pioneer the home console market.