Udemy - Digital Marketing Fundamentals - From Basics To Analytics

Digital Marketing Fundamentals: From Basics To Analytics

https://WebToolTip.com

Published 1/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 826.64 MB | Duration: 1h 55m

Learn how digital marketing works across websites, search, social media, ads, and email

What you'll learn
Understand what digital marketing is and how it works across different online platforms
Learn how people behave online and how businesses reach digital customers
Understand the role of websites and online presence in digital marketing
Learn the basics of search engines and how SEO helps websites get traffic
Understand on-page and off-page SEO concepts in simple terms
Learn what content marketing is and why content matters online
Understand different types of content used in digital marketing
Learn how social media platforms are used for marketing
Understand how brands build presence on social media
Learn the basics of paid online advertising
Understand how Pay-Per-Click (PPC) advertising works
Learn the purpose and structure of Google Ads
Understand social media advertising at a conceptual level
Learn the fundamentals of ad targeting
Understand what email marketing is and how businesses use it
Learn different types of marketing emails
Understand why email lists are important
Learn the basics of digital marketing analytics
Understand key metrics and KPIs used in digital marketing
Learn how to read and understand marketing performance at a high level

Requirements
No prior experience is required; basic internet usage and interest in digital marketing are enough.