Hyper-Digital Marketing - Six Pillars of Strategic Brand Marketin...

Category : Other
Type: E-Books
Language: English
Total Size: 22.9 MB
Uploaded By: freecoursewb
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Last checked: Oct. 20th '25
Date uploaded: Oct. 20th '25
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INFO HASH: 1ECE66E7B6E10A91A32365095F528C642D848503

Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World

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English | 2025 | ISBN-10: 303195629X | 298 pages| Epub PDF (True) | 23 MB

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organizations and enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others. We are witnessing the transformation of the marketing function, with many traditional roles of marketers being replaced by new roles that depend heavily on cross-functional coordination with multiple areas. These changes could be far-reaching and have already dramatically impacted how to organize many tasks within organizations.

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