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Udemy - Programmatic Advertising Essentials 2025 +

Category: Other
Type: Tutorials
Language: English
Total Size: 398.1 MB
Uploaded By: freecoursewb
Downloads: 127
Last checked: Jul. 24th '25
Date uploaded: Jul. 24th '25
Seeders: 3
Leechers: 8
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INFO HASH: 1CF6EE3C41A4EA35BF77EBE680F395BDF0ED456B

Programmatic Advertising Essentials | 2025+

https://WebToolTip.com

Published 7/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 48m | Size: 398 MB

Master RTB auctions, buying lanes, brand safety & cookieless targeting—in one 60-minute, hands-on course.

What you'll learn
Describe how DSPs, SSPs and DMPs work together in the programmatic ecosystem.
Choose the optimal buying model—from Open Auction to Programmatic Guaranteed—for any campaign.
Configure brand-safety, fraud and viewability filters to protect budget and reputation.
Build cookieless targeting using first-party IDs, contextual and semantic AI signals.
Analyse reports to optimise CPM, CPV and ROAS for continuous performance lift.

Requirements
No prior media-buying experience required—course starts from the basics.
Helpful: general digital-marketing terminology (CPM, CTR, conversion).